What softness is to Coco & Butter Skin

We live in a time where words like “soft life,” “soft girl era,” and “being in your feminine” are everywhere. They’re floating through captions, trending in reels, stitched onto affirmations. But I don’t think we really realize how important softness truly is.

To me, softness is deeper than aesthetic. It’s more than candles and pretty things. Softness is foundational.

And it’s not just for women… it’s for men too.

Softness means being moldable.

It means being pliable, open to correction, wisdom, beauty, and creativity.

It’s the ability to be guided without being hardened. To be still without being stuck.

It’s how we stay connected to God, to each other, and to ourselves.

I’ve rooted this belief in my faith, because I’ve learned that without softness:

• Prayer becomes words to the ceiling.
• Obedience feels like punishment.
• And emotions become the only compass we follow, leading us straight into walls we’ll later need to recover from.

Without softness, we armor up. We self-protect. We walk around guarded, leading with ego instead of wisdom.

But the truth is… we weren’t created to carry life like that.

Whether you believe what I believe or not, I fully believe we are all created beings meant to be connected to something greater than ourselves.

And through that connection, we are called to be:

• Quick to listen
• Slow to anger
• Open to change
• Willing to be shaped

That’s what softness is.

It’s not passiveness. It’s not weakness.

It’s the bold decision to be tender in a world that rewards hardness.

When I created Coco & Butter Skin, I knew softness had to be at the center of it. Not just softness on your skin, but softness in your presence. Softness in your daily habits. Softness in how you show up for yourself.

The world would be a better place if more people chose to live soft and not the kind of softness that looks good online but the kind that actually transforms you from the inside out.

So when you pick up one of my products whether it’s a fragrance, a cleansing wash or a lip gloss… I hope you feel that softness. I hope it reminds you to breathe slower, to listen deeper, and to just be.

Because softness isn’t just a mood.

It’s a calling.